We are a holding company built for permanence. Our ambition isn't scale—it’s significance.
PrideLink Wealth is a wholly owned, independently funded holding company based in South Africa, dedicated to acquiring, growing, and preserving assets of rare economic and emotional value. We build long-term equity through purposeful ownership—not speculation.
Urban redevelopment, land banking, and long-term leases rooted in generational impact.
Buyouts of small-to-medium private companies with loyal footprints and mission-aligned values.
Acquisition of trademarks, domains, and creative properties that embody symbolic capital.
Privately held assets with fixed, residual, or logistical value—equipment, nodes, or facilities.
We do not manage client capital. We invest our own. We do not chase deals. We choose legacy. Our independence lets us act slowly, decide deeply, and partner rarely. That’s what makes us different. And that’s how we earn trust without asking for it.